We’ve all seen them and if you’re a book-loving twitterer like me, we’ve all entered in one (or a lot) of them: the ubiquitous book giveaway. They’re absolutely everywhere. But how do you get started?
Below I give you my three top tips to launch and moderate a successful giveaway.
1. Be specific
Make sure you’re clear and specific about the prize, the cutoff date/time, whether the prize is only for your country or international. The more specific you are, the less questions you’ll get and the less disgruntled people who have entered and then afterwards turn out to not be eligible.
2. Have clear goals
Know what you want to achieve with your giveaway. Do you want to gain more followers on social media? Do you want to get the word out about your book to as many people as possible? Do you want to celebrate an achievement?
All of these parameters will influence how you run your giveaway and how people can enter as well as how many times they can enter
3. Schedule in advance
Depending on what kind of giveaway and the kind of platform you’re using you’ll want to shout about your giveaway on social media. Scheduling tweets and Facebook posts to go out at busy times takes a lot of the stress out of running a giveaway.
So what now?
Inspired to get the word out about your book with a giveaway? Well, here are your next steps:
- Decide what you’re giving away. Is it an advanced proof of your upcoming novel? A signed copy of your most popular book? Some book swag?
- Set up your giveaway: write a giveaway tweet or set up your giveaway on Goodreads or a giveaway platform such as Rafflecopter.
- Schedule: platforms such as Hootsuite or Buffer are a lifesaver.
Let’s talk giveaways in the comments below! I’ve hardly ever won anything so my favourite giveaway was winning an annotated copy of Riverkeep by the lovely Martin Stewart. Even though it didn’t take any skill to win it, I’m somehow rather proud of that feat…